Tweets in Google Search Results: What You Need to Know

Tweets in Google Search Results: What You Need to Know

Creating and implementing a social media plan should be a core component of your online marketing strategy. Doing so lets you reach new audiences and interact with them on a personal level. Strategic social media activity also complements search engine optimization...
What You Need to Know about #Hashtags [Infographic]

What You Need to Know about #Hashtags [Infographic]

You know the hashtag. It’s the # sign before phrases or words, usually on social media (although sometimes you’ll see it on a T-shirt or a blog title…like this one!). Their purpose on social media is to categorize content and connect people who are talking about the...
Do You Want to Get Noticed by Google?

Do You Want to Get Noticed by Google?

When we made a business decision to specialize in online marketing five years ago, we also made a bet that Search Engine Optimization (SEO) would evolve from being “technical-driven” to “marketing-driven”. As marketing strategists, we believed producing valuable,...

7 Reasons Why Video Must Be a Part of Your Content Strategy

Content marketing is an integral part of any online marketing strategy for two reasons: It connects with, educates, and nurtures your target audience/customers. It enhances search engine results pages (SERPS). But blogging, articles, and other types of written content...