Search engine marketing, or online advertising, should be considered an important element within an online marketing strategy. Using Google AdWords or social media ads can significantly increase a company’s visibility, website traffic, and ultimately, inbound leads....
Core Online Marketing is excited to be participating in Movember this year! For those who don’t know about Movember, it is a growing mo-vement for raising awareness and funds for men’s health – particularly cancer and mental health. Every November, participating men...
In order for your online marketing efforts to produce tangible results, you must commit to developing a content strategy and to becoming a content developing organization. Blogging is central to an effective online content strategy. Does your business have a company...
LinkedIn is a popular social network that is targeted primarily to business professionals. It’s ideal for B2B networking in particular, but everyone can benefit from properly leveraging their LinkedIn presence. You may already be using LinkedIn. But are you using it...
Email marketing, when executed strategically, is a very effective communication vehicle within the online marketing mix. Many business owners and executives are skeptical about the power of email marketing. However, study after study confirms it is still one of the...