by Ben Molfetta | Oct 31, 2020
Online analytics is a never-ending process. The market and competition don’t stand still, so online marketing tactics must be measured and adjusted to adapt to changing realities. Data collection, reporting, and analysis must be part of your day-to-day activities if...
by Ben Molfetta | Oct 13, 2020
Social networking platforms are powerful communications tools that any organization – B2B or B2C – should use to spread its message and expand its reach. The growing influence of social networks has made “social” an integral part of any online marketing strategy. When...
by Ben Molfetta | Sep 10, 2020
In our previous post in this series, we talked about analytics tools that businesses can use to measure the impact of their online marketing activities. Today, we’ll explain how to develop your analytics strategy. As with any marketing or business strategy,...
by Ben Molfetta | Sep 5, 2020
One of the best things about engaging in marketing activities on the Internet is the degree to which you can measure your results. When you place an ad in a newspaper or magazine or do direct mail, you may have a sense of how many people you are potentially reaching....
by Ben Molfetta | Aug 20, 2020
In the wake of COVID-19, people are staying digitally connected more than ever with friends, family, and colleagues. They are also increasingly researching and making their purchasing decisions online. According to Digital Commerce 360, online sales have increased by...
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