In our previous post in this series, we talked about analytics tools that businesses can use to measure the impact of their online marketing activities. Today, we’ll explain how to develop your analytics strategy. As with any marketing or business strategy,...
One of the best things about engaging in marketing activities on the Internet is the degree to which you can measure your results. When you place an ad in a newspaper or magazine or do direct mail, you may have a sense of how many people you are potentially reaching....
In the wake of COVID-19, people are staying digitally connected more than ever with friends, family, and colleagues. They are also increasingly researching and making their purchasing decisions online. According to Digital Commerce 360, online sales have increased by...
For most organizations dealing with this nasty pandemic, it’s easy to not pay attention to business basics. A case in point is neglecting your website. This is something you want to avoid. Here are few reasons why. Don’t Let Your Content Get Stale Overall business...
Businesses have been shaken to the core by the dreaded coronavirus. Even though it’s creating unprecedented challenges, we will get through this. What will things look like when we do? A recent issue of the Economist surmises that “we will face a new business...
