Your prospects are using online research to educate themselves about their buying options. An important part of their evaluation is your online presence. If prospects can’t find you online, or if the information you provide online does not clearly distinguish...
The buying process has fundamentally changed. Gone are the days of the uninformed prospect. In their place we have the savvy buyer – many of whom have done their research online, have become familiar with your products or services, and now turn to you for validation....
Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business....
“How long will it take to get results? How long will before I get a return on investment?” These are questions I commonly get from business owners who are considering an investment in online marketing. That’s completely understable. All of us want to make sure...
With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through...
