by Ben Molfetta | Dec 9, 2015
The goal of our buyer beware series is to help business owners make informed business decisions when it comes to online marketing. Previously, we have released a general warning about some online marketers engaging in questionable practices, as well as a blog about...
by Ben Molfetta | May 22, 2015
There are two schools of thought when it comes to website design: User-Centered Design and Conversion-Centered Design. User-Centred Design (UCD) UCD is based primarily on a site’s usability. Visitors can decide exactly how they want to navigate a website. They’re...
by Ben Molfetta | Apr 8, 2015
Do you have a mobile friendly version of your website? In 2014, mobile hit its tipping point: half of people accessing the Internet were doing it from a mobile device (smartphones, tablets, etc.). Now that we’re into 2015, that trend is only increasing. It’s now...
by Ben Molfetta | Jul 23, 2014
When you created your online marketing strategy, you were probably envisioning people seeing your website, your content, your ads, and your social media via their desktop computers. Five years ago, that would have been true for the majority of viewers. Today, however,...
by Ben Molfetta | Mar 28, 2014
You are evaluating your online marketing efforts and the first thing that becomes obvious is that your website is outdated. It was designed three, five, maybe ten years ago – which is a long time when you consider how quickly the Internet evolves. Your website needs a...
by Ben Molfetta | Mar 14, 2014
One of the biggest mistakes we see with small and mid-sized businesses, as it relates to online marketing, is they don’t realize they must engage in relentless, on-going activity to drive meaningful business results. Many are under the impression that if they just...
