Are you blogging for your business yet? If not, you should be. Blogging is a crucial component of content marketing – which, as we’ve discussed many times before, is necessary for any successful online marketing strategy. Consistent, relentless creation of fresh,...
Content marketing has received considerable attention over the past few years and is generally regarded as a critical component within any online marketing strategy. According to a CEB Study (Competing in Today’s B2B Battleground), today’s prospects are typically 57%...
Video has become an essential part of any online marketing strategy. Videos attract and engage prospective customer and studies show that search engine rankings and conversion increases when web pages contain videos. But how do you make videos that are compelling to...
Earlier this week, we blogged about the importance of Google+ in any company’s online marketing strategy. If you missed it, read it here: Warning: Ignore Google+ at Your Peril. Google+ is essential for search engine optimization (SEO) and should not be ignored. You...
Is your organization using infographics? Infographics are the best way to convey complicated information in an easy-to-consume manner. They are one of the most popular types of visual content online because they are appealing, straightforward, and (usually) provide...
Fresh, relevant, compelling content is central to all online marketing activities. To be successful online, businesses must commit to becoming content developing organizations. As more consumers and buyers rely on online sources to make purchasing decisions,...