Content marketing is the central component of any effective online marketing strategy. For your online marketing activities to have an impact, you must commit to frequent and on-going development and distribution of content such as blogs, emails, videos, whitepapers,...
If you are engaging in online marketing, then you understand the importance of content. But you may not be sure about how frequently you should be blogging and emailing in order to generate results with prospects and search engines. The first point is that you must be...
Many businesses don’t realize how critical continuous content development is to achieving online marketing goals. Content must be central to any online marketing strategy; on-going content creation and distribution is the first thing you must commit to if you want...
There are tangible business benefits to be derived from ongoing content development and distribution, including: Lead generation: Valuable content drives traffic to your website – some of this traffic will turn into qualified leads. Higher Close Rates: If your content...
When we speak with business owners about driving revenue growth through online marketing, we tell them the first commitment they must make is to become content developing organizations. Content is the currency for online success; without it, you won’t establish...
Content marketing is an integral part of any online marketing strategy for two reasons: It connects with, educates, and nurtures your target audience/customers. It enhances search engine results pages (SERPS). But blogging, articles, and other types of written content...