Online Content Marketing – It’s about the Long Game
We’re often asked how long it takes to get a return on investment from online marketing – especially for one of the critical building blocks of online marketing: content marketing. Content marketing is the consistent creation and distribution of valuable, relevant...
What You Need to Know About Landing Pages
It takes under two-tenths of a second for visitors to form their first opinion after landing on your website and under three for their eyes to reinforce that opinion. So first impressions really do matter – especially when it comes to landing pages. A landing page is...
Online Marketing 101: 21 Point Checklist for Effective Blogging [Infographic]
Ongoing content development is a must for online success. Your target customers are scouring the internet for the latest and greatest information that will help them make informed buying decisions. Up-to-date content establishes you as an industry authority and...
How to Craft a Perfect Blog [Infographic]
Content is the currency for online marketing success. You need relevant, sought-after, compelling content to boost search engine rankings and to develop credibility with prospects and influencers. Blogging should be an important part of any online content strategy....