Digital Disruption Is Upon Us!
Technology is creating opportunities in many industries – while also wreaking havoc. Leading-edge companies are making strategic use of technology to innovate and differentiate by creating increased value for prospects and customers. They’re also using technology to...
Small Businesses Need a Strong Online Presence – The Washington Post
Small businesses need a strong online presence. It’s no longer a “nice to have”. If you aren’t doing the right things online, you are likely falling behind your competitors. A recent article in The Washington Post discusses this very point – with statistics that...
Online Marketing Frequently Asked Questions: How Much Should I Budget for Online Marketing?
Business owners are increasingly recognizing that a strong online presence – and taking advantage of the possibilities offered by online marketing – is a business imperative. What is driving this realization? Firstly, business owners are seeing that the way prospects...
Buyer Beware! Some Online Marketers Engaging in Questionable Practices
When we decided to specialize in providing online marketing services five years ago, we made a conscious decision to do it in a marketing-driven way. To us it wasn’t about “gaming” the search engines or about quick hits. It was about using these powerful new...