The rapidly changing technological landscape is causing “digital disruption” and has changed the habits of buyers – compelling companies to adapt and shift the way we all do business. Studies show that up to 60% of a buyer’s decision-making journey occurs online,...
I’m not referring to Arthur Miller’s 1949 play about Willy Loman’s shattered dreams. Rather, because of changing buyer behaviour, prospects are less willing to engage with salespeople – which according to a Forrester Research study, will result in “1 million US B2B...
The buying process has changed. Gone are the days of the deer-in-the-headlights prospect. In their place we have the savvy buyer – 94% of whom have done their research online, become familiar with your products or services, and now turn to you for validation. The...
More products are being sold online than ever before, by both B2B and B2C companies. This trend will continue as buyers get increasingly comfortable with purchasing online and more businesses incorporate e-commerce into their sales model. Businesses that sell – or...
Technology is creating opportunities in many industries – while also wreaking havoc. Leading-edge companies are making strategic use of technology to innovate and differentiate by creating increased value for prospects and customers. They’re also using technology to...
Small businesses need a strong online presence. It’s no longer a “nice to have”. If you aren’t doing the right things online, you are likely falling behind your competitors. A recent article in The Washington Post discusses this very point – with statistics that...
![Death of a Salesman [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2017/01/salesperson-1.png)
