We speak with many business owners over the course of a year and they ask us lots of questions about online marketing. Over the next several months I will blog about some of the questions we’re asked most frequently. The question I will address in this blog is; “How...
You know how important a strong Internet presence is for your company – there’s no doubt that most businesses must do a good job of marketing themselves online! So is it time to jump in with both feet? Go full speed ahead? No! It is absolutely critical when entering...
A multi-channel approach is critical to the success of any online marketing plan. Guided by analytics, businesses should use a variety of platforms to successfully promote themselves and their ideas. When effectively combined, social media, online/social advertising,...
In this highly connected world we live in, online marketing is no longer a “nice to have” – it’s a “must-have”. Companies are becoming savvier about using online marketing tactics to drive success – which means competition has never been fiercer. If you want to stay...
Significant research has been conducted over the years to determine how buyers are influenced and make decisions. Work by Robert Cialdini on “The Psychology of Influence” and Patrick Renvoise on “Neuromarketing” has provided marketers with valuable insight into what...
As yet another year comes to a close, it is a good time to think about priorities for 2015. We encourage you to make online marketing one of those priorities; having a strong online presence is only going to become more critical to your long-term success. If you...