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Category : Online Marketing Strategy

Small Businesses Need a Strong Online Presence – The Washington Post

Small Businesses Need a Strong Online Presence – The Washington Post

by Ben Molfetta | Nov 16, 2015

Small businesses need a strong online presence. It’s no longer a “nice to have”. If you aren’t doing the right things online, you are likely falling behind your competitors. A recent article in The Washington Post discusses this very point – with statistics that...
Online Marketing Frequently Asked Questions: How Much Should I Budget for Online Marketing?

Online Marketing Frequently Asked Questions: How Much Should I Budget for Online Marketing?

by Ben Molfetta | Sep 25, 2015

Business owners are increasingly recognizing that a strong online presence – and taking advantage of the possibilities offered by online marketing – is a business imperative. What is driving this realization? Firstly, business owners are seeing that the way prospects...
Buyer Beware! Some Online Marketers Engaging in Questionable Practices

Buyer Beware! Some Online Marketers Engaging in Questionable Practices

by Ben Molfetta | Sep 14, 2015

When we decided to specialize in providing online marketing services five years ago, we made a conscious decision to do it in a marketing-driven way. To us it wasn’t about “gaming” the search engines or about quick hits. It was about using these powerful new...
Online Marketing Frequently Asked Questions: How Long Will It Take to Get Results?

Online Marketing Frequently Asked Questions: How Long Will It Take to Get Results?

by Ben Molfetta | Jul 3, 2015

We speak with many business owners over the course of a year and they ask us lots of questions about online marketing. Over the next several months I will blog about some of the questions we’re asked most frequently. The question I will address in this blog is; “How...
You Must Plan Your Online Marketing Strategy Before Jumping In!

You Must Plan Your Online Marketing Strategy Before Jumping In!

by Ben Molfetta | Apr 30, 2015

You know how important a strong Internet presence is for your company – there’s no doubt that most businesses must do a good job of marketing themselves online! So is it time to jump in with both feet? Go full speed ahead? No! It is absolutely critical when entering...
The Power of a Multi-Channel Online Marketing Strategy [Case Study]

The Power of a Multi-Channel Online Marketing Strategy [Case Study]

by Ben Molfetta | Apr 21, 2015

A multi-channel approach is critical to the success of any online marketing plan. Guided by analytics, businesses should use a variety of platforms to successfully promote themselves and their ideas. When effectively combined, social media, online/social advertising,...
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