TIMELY Online Marketing INSIGHTS
Take a Business Approach to Online Marketing
Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business.
Online Marketing Frequently Asked Questions: When Will I See a Return on Investment?
“How long will it take to get results? How long will before I get a return on investment?” These are questions I commonly get from business owners who are considering an investment in online marketing. That’s completely understable. All of us want to make sure we’re spending our hard earned money wisely.
Does Your Website Suck?
With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through online research. As a result, businesses need to make sure their online presence satisfies the informational needs, and makes emotional connections with, prospective buyers.
Online Marketing and Sales Must Work Together to Close
Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...
Businesses Are Using Social Marketing to Get Ahead: Are You?
We know in this age of “digital disruption” that staying up to date with technology is essential to running a successful business. For small and mid-sized businesses, taking advantage of digital platforms is crucial to staying competitive and leveling the playing...
Social Selling Is an Avenue Worth Exploring
Social selling. It’s a term that will almost certainly split any team into two distinct groups. Those that believe in the power of turning to social media to foster business relationships, and those that would rather stick with the tried and true methods of sales....
Distributors Beware: Online Companies (Like Amazon) Are Changing the Rules
If you are a distribution company, I encourage you to read the article on CNBC.com, “Amazon juggernaut sets its sights on its next victim: The middleman”. It describes how distributors are being squeezed by companies like Amazon because “sales in general are going to...
![The Very Real Impact of Online Reviews [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2017/07/CoreInfoBlog2-1.png)
The Very Real Impact of Online Reviews [Infographic]
Are you actively seeking out online reviews for your business? If not, you should be. People believe in the authenticity of reviews, and your prospective customers are forming opinions based on what others are saying on the internet – opinions that have a direct...
![A Guide to Success with Google AdWords [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2017/05/download-1.png)
A Guide to Success with Google AdWords [Infographic]
Google AdWords is an important online advertising tool that can help your business get visibility and generate leads – even if you’re not organically ranking on the first page of Google! When you use AdWords, your ad will show up when people use keywords to search for...