TIMELY Online Marketing INSIGHTS
Social Marketing – A Powerful Business Development Tool
The growing influence of social networks has made “social” an integral part of the online marketing strategy. Social networking platforms are powerful communications tools that any organization – B2B or B2C – should use to spread its message and expand its reach.
How to Measure the Results of Your Online Marketing Activities | Part 2
In our previous post in this series, we talked about analytics tools that businesses can use to measure the impact of their online marketing activities. Today, we’ll explain how to develop your analytics strategy. As with any marketing or business strategy,...
How to Measure the Results of Your Online Marketing Activities | Part 1
One of the best things about engaging in marketing activities on the Internet is the degree to which you can measure your results. When you place an ad in a newspaper or magazine or do direct mail, you may have a sense of how many people you are potentially reaching....
Your Website Should Be Your Best Salesperson
In the wake of COVID-19, people are staying digitally connected more than ever with friends, family, and colleagues. They are also increasingly researching and making their purchasing decisions online. According to Digital Commerce 360, online sales have increased by...
Don’t Let Your Website Grow Weeds
For most organizations dealing with this nasty pandemic, it’s easy to not pay attention to business basics. A case in point is neglecting your website. This is something you want to avoid. Here are few reasons why. Don’t Let Your Content Get Stale Overall business...
E-Commerce – Things You Need To Know
Regardless of whether you are currently in the e-commerce game or just thinking about it, there are things that you absolutely must do to make it successful.
Online Marketing and Sales Must Work Together to Close
Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...
Businesses Are Using Social Marketing to Get Ahead: Are You?
We know in this age of “digital disruption” that staying up to date with technology is essential to running a successful business. For small and mid-sized businesses, taking advantage of digital platforms is crucial to staying competitive and leveling the playing...
Social Selling Is an Avenue Worth Exploring
Social selling. It’s a term that will almost certainly split any team into two distinct groups. Those that believe in the power of turning to social media to foster business relationships, and those that would rather stick with the tried and true methods of sales....