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6 Online Marketing Building Blocks

6 Online Marketing Building Blocks

The age of digital disruption is rapidly changing the habits of both buyers and businesses – including how they interact with each other. Based on various studies, today’s typical buying journey has a significant online component – anywhere from 50% to 100% of the...

Why Your Business Needs to Think Mobile

Why Your Business Needs to Think Mobile

Black Friday 2016 was the first ever billion-dollar online shopping day in North America. With mobile devices like smartphones and tablets driving more of these online searches and sales than ever before, your business needs to be prepared to make the most of the...

Death of a Salesman [Infographic]

Death of a Salesman [Infographic]

I’m not referring to Arthur Miller’s 1949 play about Willy Loman’s shattered dreams.  Rather, because of changing buyer behaviour, prospects are less willing to engage with salespeople – which according to a Forrester Research study, will result in “1 million US B2B...

Season’s Greetings from Core Online Marketing!

Season’s Greetings from Core Online Marketing!

The team at Core Online Marketing would like to wish our valued clients, partners, business associates, and friends a happy, healthy, and joyful holiday season! Some Online Marketing Tips for the Holiday Season 1. Craft a holiday blog to broadcast your holiday hours...

Online Content Marketing – It’s about the Long Game

Online Content Marketing – It’s about the Long Game

We’re often asked how long it takes to get a return on investment from online marketing – especially for one of the critical building blocks of online marketing: content marketing. Content marketing is the consistent creation and distribution of valuable, relevant...

6-Point Checklist for Perfecting Your E-Newsletters

6-Point Checklist for Perfecting Your E-Newsletters

E-Newsletters are an important communications tool for small and mid-sized businesses to stay connected with customers and prospects. Your e-newsletters must deliver results; generating interest in a new product, boosting awareness about a promotion, driving traffic...

What You Need to Know About Landing Pages

What You Need to Know About Landing Pages

It takes under two-tenths of a second for visitors to form their first opinion after landing on your website and under three for their eyes to reinforce that opinion. So first impressions really do matter – especially when it comes to landing pages. A landing page is...

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