Core’s Blog

TIMELY Online Marketing INSIGHTS

Does Your Website Suck?

Does Your Website Suck?

With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through online research. As a result, businesses need to make sure their online presence satisfies the informational needs, and makes emotional connections with, prospective buyers.

Happy Holidays from Core Online Marketing!

Happy Holidays from Core Online Marketing!

The team at Core Online Marketing would like to wish you and your family all the best throughout this holiday season and over the year to come. Online Marketing Tips for the Holidays Create a blog to broadcast your holiday hours and share any seasonal or philanthropic...

Growing Your Business through Employee Advocacy

Growing Your Business through Employee Advocacy

Social media platforms are rapidly becoming an essential business development tool. Research shows that 83% of Canadian businesses are already connecting and engaging with audiences through Facebook, LinkedIn, Twitter, and other social networks. One of the best...

Online Marketing and Sales Must Work Together to Close

Online Marketing and Sales Must Work Together to Close

Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...

Businesses Are Using Social Marketing to Get Ahead: Are You?

Businesses Are Using Social Marketing to Get Ahead: Are You?

We know in this age of “digital disruption” that staying up to date with technology is essential to running a successful business. For small and mid-sized businesses, taking advantage of digital platforms is crucial to staying competitive and leveling the playing...

Happy Holidays from Core Online Marketing!

Happy Holidays from Core Online Marketing!

The team at Core Online Marketing wishes you and your family a wonderful holiday season and a happy, healthy and prosperous 2018. The end of the year is a great time to evaluate your online marketing strategy for 2018 to make sure you have the right tools,...

Social Selling Is an Avenue Worth Exploring

Social Selling Is an Avenue Worth Exploring

Social selling. It’s a term that will almost certainly split any team into two distinct groups. Those that believe in the power of turning to social media to foster business relationships, and those that would rather stick with the tried and true methods of sales....

The Very Real Impact of Online Reviews [Infographic]

The Very Real Impact of Online Reviews [Infographic]

Are you actively seeking out online reviews for your business? If not, you should be. People believe in the authenticity of reviews, and your prospective customers are forming opinions based on what others are saying on the internet – opinions that have a direct...

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