Core’s Blog

TIMELY Online Marketing INSIGHTS

Don’t Let Your Website Grow Weeds

Don’t Let Your Website Grow Weeds

For most organizations dealing with this nasty pandemic, it’s easy to not pay attention to business basics. A case in point is neglecting your website. This is something you want to avoid. Here are few reasons why. Don’t Let Your Content Get Stale Overall business...

Why You Need an Online Marketing Plan

Why You Need an Online Marketing Plan

Your prospects are using online research to educate themselves about their buying options, and part of their evaluation is based on the strength of your online presence. If it’s weak or nonexistent, this could be costing you potential sales.

Take a Business Approach to Online Marketing

Take a Business Approach to Online Marketing

Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business.

Does Your Website Suck?

Does Your Website Suck?

With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through online research. As a result, businesses need to make sure their online presence satisfies the informational needs, and makes emotional connections with, prospective buyers.

Growing Your Business through Employee Advocacy

Growing Your Business through Employee Advocacy

Social media platforms are rapidly becoming an essential business development tool. Research shows that 83% of Canadian businesses are already connecting and engaging with audiences through Facebook, LinkedIn, Twitter, and other social networks. One of the best...

Online Marketing and Sales Must Work Together to Close

Online Marketing and Sales Must Work Together to Close

Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...

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