TIMELY Online Marketing INSIGHTS
For most organizations dealing with this nasty pandemic, it’s easy to not pay attention to business basics. A case in point is neglecting your website. This is something you want to avoid. Here are few reasons why. Don’t Let Your Content Get Stale Overall business...
Regardless of whether you are currently in the e-commerce game or just thinking about it, there are things that you absolutely must do to make it successful.
Your prospects are using online research to educate themselves about their buying options, and part of their evaluation is based on the strength of your online presence. If it’s weak or nonexistent, this could be costing you potential sales.
Determining how to authentically and effectively navigate today’s buyer’s journey can be daunting – but it doesn’t have to be. Here are 7 online marketing “must do’s” that can help you get started.
Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business.
“How long will it take to get results? How long will before I get a return on investment?” These are questions I commonly get from business owners who are considering an investment in online marketing. That’s completely understable. All of us want to make sure we’re spending our hard earned money wisely.
With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through online research. As a result, businesses need to make sure their online presence satisfies the informational needs, and makes emotional connections with, prospective buyers.
Social media platforms are rapidly becoming an essential business development tool. Research shows that 83% of Canadian businesses are already connecting and engaging with audiences through Facebook, LinkedIn, Twitter, and other social networks. One of the best...
Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...