TIMELY Online Marketing INSIGHTS
Social Marketing – A Powerful Business Development Tool
The growing influence of social networks has made “social” an integral part of the online marketing strategy. Social networking platforms are powerful communications tools that any organization – B2B or B2C – should use to spread its message and expand its reach.
How to Measure the Results of Your Online Marketing Activities | Part 2
In our previous post in this series, we talked about analytics tools that businesses can use to measure the impact of their online marketing activities. Today, we’ll explain how to develop your analytics strategy. As with any marketing or business strategy,...
How to Measure the Results of Your Online Marketing Activities | Part 1
One of the best things about engaging in marketing activities on the Internet is the degree to which you can measure your results. When you place an ad in a newspaper or magazine or do direct mail, you may have a sense of how many people you are potentially reaching....
Your Website Should Be Your Best Salesperson
In the wake of COVID-19, people are staying digitally connected more than ever with friends, family, and colleagues. They are also increasingly researching and making their purchasing decisions online. According to Digital Commerce 360, online sales have increased by...
Don’t Let Your Website Grow Weeds
For most organizations dealing with this nasty pandemic, it’s easy to not pay attention to business basics. A case in point is neglecting your website. This is something you want to avoid. Here are few reasons why. Don’t Let Your Content Get Stale Overall business...
E-Commerce – Things You Need To Know
Regardless of whether you are currently in the e-commerce game or just thinking about it, there are things that you absolutely must do to make it successful.
Why You Need an Online Marketing Plan
Your prospects are using online research to educate themselves about their buying options, and part of their evaluation is based on the strength of your online presence. If it’s weak or nonexistent, this could be costing you potential sales.
7 “Must-Do’s” For Online Marketing Success
Determining how to authentically and effectively navigate today’s buyer’s journey can be daunting – but it doesn’t have to be. Here are 7 online marketing “must do’s” that can help you get started.
Take a Business Approach to Online Marketing
Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business.