TIMELY Online Marketing INSIGHTS
What is Google Up To?
A recent article by Search Engine Watch writer Jayson DeMers summarizes what Google will be emphasizing heading into 2014. If you want to be successful with your online marketing efforts, then they must be aligned with Google’s search engine algorithm updates. Here...
5 Surefire Ways to Increase the Effectiveness of Your Call-to-Action Buttons
For businesses that have achieved the difficult goal of being found online, the work is just beginning. Job One is to have your website found by prospects, but once they’re in your world you need to convert them. This requires optimizing your site to move them to the...
Upcoming Online Auction to Support Big Brothers Big Sisters of Halton
We support the meaningful work that Big Brothers Big Sisters of Halton carry out in our community. That’s why we’re inviting you to take part in the Shop for Kids’ Sake Online Auction on Monday December 2nd until Sunday December 8th. Big Brother Big Sisters is...
The Anatomy of an Online Marketing Team
With online marketing, one plus one equals three; success requires the seamless integration of a number of tactics, technologies, and processes. Consistent execution is vital. Sporadic, unfocused activity without clear objectives will not produce tangible business...
Read Our Article in the Mississauga Board of Trade’s Special Feature on Marketing and Communication
Core Online Marketing has once again been featured in the Mississauga Board of Trade’s (MBOT) bi-monthly magazine. The topic was very appropriate for us: marketing and communication. MBOT is Mississauga’s chamber of commerce, whose mission is to promote the business...
4 Benefits of Successful Social Media Marketing
Unconvinced by the return on investment of social media marketing? Many small business owners are. Here are 4 important outcomes you can expect from strategic small business social media efforts. 1. Easy engagement Social media channels make it easy to engage...
Great Content Distribution is Essential for Online Marketing
“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content. You have to understand how content spreads across the web.” – Jonathan Perelman of BuzzFeed. This quote has been gaining popularity in the...
What You Don’t Know about Google Ad Extensions Is Hurting Your AdWords Campaign | Part 2
If you are using Google Adwords in your online marketing strategy, you need to make sure you structure your campaigns properly to get maximum results. In our last post, we introduced you to Google Ad Extensions and why they’re critically important for your AdWords...
What You Don’t Know about Google Ad Extensions Is Hurting Your AdWords Campaign | Part 1
Search engine marketing, or online advertising, should be considered an important element within an online marketing strategy. Using Google AdWords or social media ads can significantly increase a company’s visibility, website traffic, and ultimately, inbound leads....