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4 Benefits of Successful Social Media Marketing

4 Benefits of Successful Social Media Marketing

Unconvinced by the return on investment of social media marketing? Many small business owners are. Here are 4 important outcomes you can expect from strategic small business social media efforts.   1. Easy engagement Social media channels make it easy to engage...

Great Content Distribution is Essential for Online Marketing

Great Content Distribution is Essential for Online Marketing

“Content is king, but distribution is queen and she wears the pants.  It’s not nearly enough to create a good piece of content. You have to understand how content spreads across the web.” – Jonathan Perelman of BuzzFeed. This quote has been gaining popularity in the...

Why Blogging is Good for Your Business

Why Blogging is Good for Your Business

In order for your online marketing efforts to produce tangible results, you must commit to developing a content strategy and to becoming a content developing organization. Blogging is central to an effective online content strategy. Does your business have a company...

6 Lessons to Make the Most of LinkedIn – Inc.

6 Lessons to Make the Most of LinkedIn – Inc.

LinkedIn is a popular social network that is targeted primarily to business professionals. It’s ideal for B2B networking in particular, but everyone can benefit from properly leveraging their LinkedIn presence. You may already be using LinkedIn. But are you using it...

4 Ways to Maximize Email Marketing Results [Infographic]

4 Ways to Maximize Email Marketing Results [Infographic]

Email marketing, when executed strategically, is a very effective communication vehicle within the online marketing mix. Many business owners and executives are skeptical about the power of email marketing. However, study after study confirms it is still one of the...

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