TIMELY Online Marketing INSIGHTS
The Critical Role of Online Marketing Analyst
Analytics is critical to online marketing success; a recent Forbes article has pegged 2014 as the year of digital marketing analytics. Once a web site is built, or social networks are put in place, the work has just begun. On-going analysis of results, and refinement...
10 Tips to Optimize Your Twitter Profile
When you promote your brand and interact with your customers on social media networks, like Twitter, it is essential to strategize before you act. Rather than simply jumping into social media with both feet, smart businesses step back, plan, and use appropriate...
Online Advertising 101
Many online advertising opportunities are available to increase your organization’s visibility, website traffic, and inbound leads. Online advertising complements other online marketing activities, and can be especially helpful in filling a void while search engine...
Mix Up Your Online Marketing Content
Developing and sharing great content is the key to online marketing success. Content is the online currency that allows you to build your reputation as a subject matter expert. When it comes to content, don’t restrict yourself to text on a web page. There are many...
Court Your Customers: Applying the Rules of Dating to Your Online Marketing Strategy
Your business has been around for a while, but you’re just not attracting enough new customers. It’s frustrating, isn’t it? You know they’re out there somewhere, but your approach doesn’t seem to be working. You have a lot to offer, but you just aren’t able to get...
12 Things Your Website Home Page Needs to Drive Results [Infographic]
Your website is central to your online marketing infrastructure. A properly constructed and maintained website will continuously work for you - driving qualified opportunities and increasing the number of prospects that turn into customers. If your website isn’t...
6 Reasons Why You Should Consider Google AdWords
In many situations, Google AdWords should be part of an organization’s online marketing tactics. Effective AdWords campaigns can drive significant web site traffic and good quality inbound leads. AdWords is a Google service that inserts custom ads into search engine...
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5 Reasons Why Smart Marketers Choose Email [Infographic]
E-mail marketing is an important tool within the online marketing mix. Are you using email in an effort to generate leads? If not, you should consider it. Today’s marketers place a great deal of importance on email, and for a good reason—it works. It gets proven...
Get Conversions! 8 Things Your Landing Pages Must Have
Conversion is about helping prospects move to a next step in a decision making process, and ultimately about closing a sale. Landing pages are a critical tool for optimizing conversions – they are web pages that you direct your prospects to, in order to get them to...