TIMELY Online Marketing INSIGHTS
4 Ways Your Business Will Benefit From Infographics
A very effective way to boost your visibility and credibility, and ultimately inbound leads, is by making infographics part of your online marketing content strategy. So what is an infographic? It is a visual representation of information or a concept. Also referred...
![20 LinkedIn Do’s and Don’ts [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2013/08/linkedin-1.png)
20 LinkedIn Do’s and Don’ts [Infographic]
You are probably using LinkedIn to connect with other professionals. It’s an ideal B2B networking tool, and should be an integral part of your online marketing strategy if you sell to other businesses. The most important thing to remember is that people on social...
3 Online Marketing Secrets that Every Business Owner Should Know
Online marketing isn’t easy. But we want to let you in on some key insights that small business owners, like you, may not be aware of. If you want your online marketing efforts to generate meaningful business results, you’ll be way ahead of competitors if you...
![To Tweet or Not to Tweet? [Slideshow]](https://coreonlinemarketing.com/wp-content/uploads/2013/08/twitter-1.png)
To Tweet or Not to Tweet? [Slideshow]
Should you or shouldn’t you? That is the question. For most small and mid-sized businesses, the answer is: you should. Twitter is no longer just a social network for famous people to stay in the spotlight or for people to share insignificant information like what they...
Marketing Automation: A Critical Piece of the Online Marketing Puzzle
Most businesses have a difficult time effectively managing interactions with prospects, converting those prospects into customers, and optimizing relationships with their existing customers. Maximizing Close Rates Following-up with qualified leads is often done in a...
6 Ways to Influence the Sale
When developing marketing or business development systems, you must consider how to influence prospects so they make decisions in your favour. In Influence: The Psychology of Persuasion (Cialdini) and Yes (Goldstein, Martin and Cialdini), Robert Cialdini examines how...
What is Important to Your Prospect
Prospect analysis, or knowing what’s important to our prospects when they’re making a buying decision, is critical to becoming marketing driven. “If you want to know why John Smith (or Jane Smith) buys what John Smith buys, you’ve got to see the world through John...
Seek First to Understand
The next step in marketing system development is to create a Positioning/Differentiation Strategy for each target segment. The Positioning/Differentiation Strategy dictates how you will present yourself in your chosen market segments, and how you will clearly...
Close the Sale
Business owners and executives often tell us if they can just get in front of a prospect, they’ll almost always “close the sale”. Based on our experience, people tend to overestimate their close rate success. Most businesses don’t even measure close rates, but if they...