TIMELY Online Marketing INSIGHTS
Seek First to Understand
The next step in marketing system development is to create a Positioning/Differentiation Strategy for each target segment. The Positioning/Differentiation Strategy dictates how you will present yourself in your chosen market segments, and how you will clearly...
Close the Sale
Business owners and executives often tell us if they can just get in front of a prospect, they’ll almost always “close the sale”. Based on our experience, people tend to overestimate their close rate success. Most businesses don’t even measure close rates, but if they...
Plan if You Want to Grow Your Business
When business owners and executives ask us which marketing tactics work best; advertising, direct marketing, internet marketing, trade shows, etc., our response is to ask them about their growth objectives. What do growth objectives have to do with marketing? The...
Online Marketing: Getting Started
Online marketing has become foundational to all business development activities. Going forward, all effective marketing initiatives will have an online component. It’s the “new normal”. Simply put, online marketing is the use of appropriate, available electronic tools...
What is Pinterest?
What is Pinterest? It seems new social media platforms are emerging daily. One that is receiving considerable attention, and credibility from a business standpoint, is Pinterest. Pinterest is a photo sharing site that has started to gain the momentum of a social media...
With Online Marketing…Content is King
When people hear the term online marketing, they typically think of tools such as web sites, email distribution systems or social networking platforms like Facebook and Twitter. These are certainly important elements of online marketing. But the key to online success...
Can Social Media Really Help Me Grow My Business?
There's been a lot of hype about social media over the past several years. And a lot of skepticism and debate amongst business owners regarding the merits of social media as it relates to driving revenue growth. We hear the comments; “I don’t want to tweet about what...
Search Engine Optimization: The Basics
Job one for any online marketing strategy is to get found. This requires well thought out and executed Search Engine Optimization (SEO) activities based on principles established by search engines; primarily Google, Yahoo and Bing. The search engines require you to...
Your Website: Critical to Online Marketing Success
In the early days of the Internet, a website was a "nice to have" and nothing more than an electronic brochure. How things have changed! Your website is now critical to your online marketing success, and must be optimized to do a number of things. Communicate Your...