Google AdWords (Pay per Click) can be a very effective lead generation tool for many businesses.
We always evaluate whether it makes sense within an online marketing strategy – and it often does: seasonal businesses, high volume items, niche products or services, promotions, etc.
We also consider what competitors are doing. If they are in the game and generating good quality leads, then you should be as well.
Once we have determined we should proceed with AdWords, we develop a test plan that gets executed over three to six months. This allows for a detailed assessment as to whether AdWords will generate an acceptable return on investment.
The key to success over the longer term is to closely manage AdWords campaigns. We have seen many situations where companies have invested in AdWords and then put their campaigns on autopilot.
This is a great way to throw money into a black hole. If you are not prepared to diligently stay on top of your campaigns, then you should do one of two things: get external help or don’t do it at all.
A recent article from Entrepreneur.com gives a great breakdown of what you must do to be successful; it speaks to the importance of a planned and managed approach versus a “hope for the best” approach.
Click here to read “9 Mistakes Killing the Success of Your Pay-Per-Click Adverting”.
>> Our team of online marketing specialists are experienced in setting up and managing Google AdWords campaigns to generate leads. Contact us today, or attend our free online marketing seminar!
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