We encourage you to watch a video by Simon Sinek titled “How Great Leaders Inspire Action”. Sinek is a motivational speaker who teaches how you can inspire people who share your core values and beliefs.
The takeaway from this 18 minute presentation is that “People don’t buy what you do, they buy why you do it.”
Sinek’s message has a practical application from an online marketing standpoint.
“Our Why” must be effectively communicated through all online marketing channels because often times first impressions are made online; prospects landing on your web site, reading your blog, viewing your social media posts, etc.
Your online positioning strategy and messaging must make it clear why you exist, and ultimately must inspire action from those who believe what you believe.
Image source: www.startwithwhy.com
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