5 Reasons Why Smart Marketers Choose Email [Infographic]

by | Jan 31, 2014

E-mail marketing is an important tool within the online marketing mix. Are you using email in an effort to generate leads? If not, you should consider it.

Today’s marketers place a great deal of importance on email, and for a good reason—it works.  It gets proven results and will increase sales over time.

The infographic below provides some reasons why businesses should invest in email marketing.

5 Reasons Why Your Small Business Should Use Email Marketing

1. It Generates a Significant Return on Investment.

Email marketing drives a great ROI – the average return for every $1 spent on email marketing is $44!

2. You Can See it Working.

Email campaigns are tracked, which lets you monitor open rates and gives you insight into where viewers click next. You can also run A/B split testing to find out which subject lines are more effective or what time of day yields the highest open rate.

3. It’s What the Consumer Wants.

Remember that the subscribers in your opt-in email list requested to receive your email updates—they want to be informed about new services, industry trends, specials, etc.

Don’t treat un-opened emails as a failure. As long as they didn’t unsubscribe, then they’re still interested.

4. Better Response Rates.

Direct mail receives a 1-2% response rate, while email marketing campaigns average 20-30%!

5. People Check Email First – And Often.

83% of business people report that the first thing they do when they go online is check their email, and they do it multiple times per day. This makes email marketing one of the best ways to connect directly with your target audience.

Email marketing should be part of any online marketing strategy. Email distribution tools are readily available and are not cost prohibitive, so there are no excuses. You just need to make a commitment to building a good opt-in list over time, and to providing content that compels prospects to take the next step in the buying process.

Related Articles:
What is the Difference between Email Marketing and Marketing Automation?
Marketing Automation: A Critical Piece of the Online Marketing Puzzle

>Core Online Marketing provides full-service online marketing services to small businesses in the Greater Toronto Area. If that includes you then attend our seminar in Oakville to find out more about how your business can succeed online.

Ben Molfetta
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