by | Sep 26, 2014

Are you using online marketing to generate inbound leads?

More and more businesses are investing in creating blogs, engaging in social networking, optimizing their websites, and executing other online marketing activities with the overriding objective of generating good quality, inbound leads.

Inbound leads

Why You Should Care About Inbound Marketing

The Internet has fundamentally changed the buying process. Prospective customers are using the web to search for products and services, and using online resources to research options and make informed decisions.

According to a recent article in Business 2 Community:

“60% of the buying decision is being made before they speak to anyone … Even in B2B you’re not just selling to a business – there is a human being at the other end making the decision. And most people making these decisions use the internet for research.”

This is what makes inbound marketing so significant. Once prospects find you and identify themselves, they are already well educated and ready to take a next step in the buying process.

To generate inbound leads, you must provide prospects with decision-facilitating information throughout the entire buying cycle; thereby building credibility and earning their trust.

Therefore you must focus on educating your prospects. This requires a commitment to being a content developing organization, with content disseminated in a number of formats:

  • Email
  • Blog posts
  • PDF downloads
  • eBooks
  • Videos
  • Podcasts
  • Infographics

This article, from Sarah Groves of Cognition Marketing, provides valuable insights about inbound marketing: “The Ultimate Cheat Sheet On Inbound Marketing: A Guide For Marketing Managers”.

>> Core Online Marketing specializes in helping businesses like yours develop and execute successful online marketing and inbound marketing strategies. Get in touch with us today.

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Ben Molfetta
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