To Tweet or Not to Tweet? [Slideshow]

by | Aug 22, 2013

Should you or shouldn’t you? That is the question. For most small and mid-sized businesses, the answer is: you should.

Twitter is no longer just a social network for famous people to stay in the spotlight or for people to share insignificant information like what they had for breakfast.

Twitter is a powerful business development tool that allows you to easily and consistently communicate with your prospects and customers. It’s the perfect medium to engage in conversations because of its immediacy; Twitter is best suited for the ‘here and now’.

Here are ten ways using Twitter, and tweeting intelligently, will help your business:

  1. Brand building.
  2. Drive web site traffic.
  3. Inbound lead generation.
  4. Enhance customer service by responding quickly to customer questions and complaints.
  5. Expanding your reach (amplify your message) beyond your existing network.
  6. Promoting events and new product introductions.
  7. Connecting with influencers, prospects, and customers.
  8. Creating online authority and credibility.
  9. Market research.
  10. Generating referrals and recommendations.

Core Online Marketing recently did a presentation about Twitter best practices for a group of business owners and executives in partnership with the Mississauga Board of Trade.

Here’s what some of the attendees tweeted about their experience!

 

 

As evidenced by these tweets, Twitter offers a platform for real-time connections with people who are interested in your business and in what you do. It helps your business get exposure from those who are tweeting about you – amplifying your reach.

See our slideshow,Twitter 101 from Core Online Marketing, for Twitter tips and best practices.

>> Core Online Marketing provides outsourced online marketing services – including social media – for small and mid-sized businesses.

Ben Molfetta
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