What’s in a Domain Name? 4 Vital Tips [Infographic]

by Ben Molfetta | Apr 2, 2014

Your website is absolutely central to your online marketing activities. Your website address, or domain name, is the equivalent of online real estate. As with any physical asset, the key is location, location, location.

If you are developing a new site for your business, it is important to choose a strong domain name. It will help visitors remember your website. It will reinforce your branding strategy. It will help your search engine optimization (SEO). It is the foundation upon which you can build a killer online marketing strategy.

This infographic from DomainNameSales.com, an online company that specializes in buying and selling domain names, delves into four important considerations when it comes to choosing the right domain name.

Like this? You might also like:
Don’t Let a Website Redesign Demolish Your SEO Rankings: 3 Key Tips
If You Build It… They May Not Come
Your Website: Critical to Online Marketing Success

• Author
• Recent Posts

Ben Molfetta

I co-founded Core Online Marketing (formerly Core Marketing Strategies) after more than twenty years of marketing, sales and general management experience in a large corporate environment and with start-up technology companies. I use my expertise in business and marketing strategy development to assist small and mid-sized businesses grow through effective use of online marketing.

Latest posts by Ben Molfetta (see all)

• A Guide to Schema Markup for AI Search Visibility - February 27, 2026
• The Changing B2B Buyer’s Journey and What It Means for Your Business - January 30, 2026
• Buyer Beware: The Wild West Days of AI Search - December 12, 2025