Introduction to Online Marketing [Slideshow]

by Ben Molfetta | Sep 24, 2013

The buying process is fundamentally changing. Whether you are a B2C or B2B company, people are searching online to find businesses that offer what you sell.

As a result, a strong online presence is becoming an increasingly essential component of every organization’s marketing strategy.

We provide an online marketing framework, and explain how to successfully implement an online infrastructure based on five crucial building blocks.

The 5 Crucial Building Blocks for Online Marketing Success

1. Search Engine Optimization/Online Advertising
2. Content
3. Social Media
4. Marketing Automation/Email Marketing
5. Analytics

There are many different tools and methods available to implement these building blocks. See our slideshow presentation below to learn more.

• Author
• Recent Posts

Ben Molfetta

I co-founded Core Online Marketing (formerly Core Marketing Strategies) after more than twenty years of marketing, sales and general management experience in a large corporate environment and with start-up technology companies. I use my expertise in business and marketing strategy development to assist small and mid-sized businesses grow through effective use of online marketing.

Latest posts by Ben Molfetta (see all)

• A Guide to Schema Markup for AI Search Visibility - February 27, 2026
• The Changing B2B Buyer’s Journey and What It Means for Your Business - January 30, 2026
• Buyer Beware: The Wild West Days of AI Search - December 12, 2025