A very effective way to boost your visibility and credibility, and ultimately inbound leads, is by making infographics part of your online marketing content strategy.
So what is an infographic? It is a visual representation of information or a concept. Also referred to as “data visualization” or “information design”, infographics take relatively complex topics and turn them into valuable, easy to consume content.
If you don’t believe your business has interesting insights to present graphically, then you’ll need to dig a little deeper. Every business has subject matter expertise or industry knowledge that would benefit a target audience.
Using infographics to impart this expertise or knowledge will benefit your business in many ways. Here are 4 things infographics can do for you and your consumers:
1. Capture Attention
A well laid out infographic with a compelling headline will peak curiosity and quickly capture attention. This is a critical first step goal for all content; if it doesn’t capture attention and get consumed, then the content will fall short of its primary objectives of increasing visibility and credibility.
2. Drive Traffic
If the infographic presents information in an easy to understand and compelling way, then qualified prospects are going to be inclined to take a next step in the buying process. Chances are that next step will be to click on the link that takes them to the company web site; you can then provide additional education content that will move the prospect closer to making an informed decision in your favour.
3. Increase Visibility
Infographics are “shareworthy”. Successful infographics appeal to a mass audience. The information can be interesting, educational, humourous, or it can solve problems the potential customer may have. If readers like what they see they are more likely to share it with others over social media, which increases your visibility and reach.
4. Create Credibility
People process images exponentially faster than they process text. You’ll achieve a significantly higher comprehension rate, and as a result more credibility, with a well-planned infographic than with multiple pages of text. A successful infographic is one that is split into segments and makes use of several elements so the story is effectively presented with images, numbers, charts, graphs, shape, colour, and text.
A successful online marketing strategy includes varied content formats to make your information more compelling, easier to consume and sharable. One of those content formats, infographics, can be instrumental in driving visibility, credibility and, over time, more inbound lead activity.
Click this link to find out 13 Reasons Why Your Brain Craves Infographics.
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