Although the fundamentals of marketing never change, the Internet provides countless new tools to reach different target markets and increase market share. As a result, online marketing should be an integral part of any organization’s business development process.
There are three main components in a winning online marketing strategy; an online infrastructure with pieces (website, social media, analytics, marketing automation, content, etc.) that work seamlessly together, day in and day out execution of the right tactics, and on-going analysis and optimization.
Hiring a digital marketing agency is a smart investment for those companies that do not have the time, resources, or expertise to put the necessary pieces together, consistently execute the appropriate online marketing activities, or analyze results.
A recent infographic from Graphtek Interactive outlines the top 5 reasons to hire a digital marketing agency.
We encourage you to spend a few minutes reviewing it if you want to improve your online marketing results.
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Online Advertising 101
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