by Ben Molfetta | Oct 15, 2014
Is your organization using infographics? Infographics are the best way to convey complicated information in an easy-to-consume manner. They are one of the most popular types of visual content online because they are appealing, straightforward, and (usually) provide...
by Ben Molfetta | Oct 8, 2014
If you own a B2C business with a physical store, you need to get ready for Google’s new type of ad: local inventory ads. These ads will be a great way to drive nearby customers to your physical store location. What Are Local Inventory Ads? Local inventory ads will let...
by Ben Molfetta | Oct 3, 2014
Are local customers important to your business? If they are, you can’t afford to miss out on local search opportunities. When people in your area search for what you do – whether they are gathering information to make a decision while at home or currently on-the-go...
by Ben Molfetta | Sep 26, 2014
Are you using online marketing to generate inbound leads? More and more businesses are investing in creating blogs, engaging in social networking, optimizing their websites, and executing other online marketing activities with the overriding objective of generating...
by Ben Molfetta | Sep 24, 2014
When we speak publicly about online marketing, the first question I ask is: “Is online marketing a priority?” And without fail, nine out of ten people in the audience say “yes”. I think we can all agree that for businesses to thrive in the coming years it will be...
