by Ben Molfetta | Aug 6, 2014
There are many terms – Internet marketing, digital marketing, social media marketing – and definitions when it comes to online marketing. We use the following definition: Online marketing is using appropriate, available tools and offering relevant content to engage in...
by Ben Molfetta | Jul 30, 2014
If you have been following our blog, you know that every organization needs to consistently publish quality, relevant content online to have success with Internet marketing. This imperative is continually reinforced by Google updates, as Google increasingly alters its...
by Ben Molfetta | Jul 23, 2014
When you created your online marketing strategy, you were probably envisioning people seeing your website, your content, your ads, and your social media via their desktop computers. Five years ago, that would have been true for the majority of viewers. Today, however,...
by Ben Molfetta | Jul 18, 2014
B2B businesses invest in various tactics to generate leads and drive sales; search engine optimization, tradeshows, advertising in industry publications, online advertising, cold calling, referrals… What is often missing is the ability to develop value-based...
by Ben Molfetta | Jul 16, 2014
Not sold on social media yet? Here are 8 reasons why you must be active on social media and 4 benefits of successful social media marketing. Once you have developed a social media strategy and begun to implement it, you must assess the success of your efforts and...
