by Ben Molfetta | Oct 29, 2014
Video has become an essential part of any online marketing strategy. Videos attract and engage prospective customer and studies show that search engine rankings and conversion increases when web pages contain videos. But how do you make videos that are compelling to...
by Ben Molfetta | Oct 24, 2014
Earlier this week, we blogged about the importance of Google+ in any company’s online marketing strategy. If you missed it, read it here: Warning: Ignore Google+ at Your Peril. Google+ is essential for search engine optimization (SEO) and should not be ignored. You...
by Ben Molfetta | Oct 23, 2014
Is your business on Google+? If your answer is “no”, that’s not surprising. Many businesses, both B2C and B2B, either don’t know about Google+ or have decided that it isn’t worth the effort. While Google+ may not be the most popular social network, there is one thing...
by Ben Molfetta | Oct 15, 2014
Is your organization using infographics? Infographics are the best way to convey complicated information in an easy-to-consume manner. They are one of the most popular types of visual content online because they are appealing, straightforward, and (usually) provide...
by Ben Molfetta | Oct 8, 2014
If you own a B2C business with a physical store, you need to get ready for Google’s new type of ad: local inventory ads. These ads will be a great way to drive nearby customers to your physical store location. What Are Local Inventory Ads? Local inventory ads will let...
