by Ben Molfetta | Sep 9, 2014
You are probably on LinkedIn, especially if you’re a B2B company. If you’re not, the first step is to sign up – now! LinkedIn has a 3X higher visitor-to-lead conversion rate than Twitter or Facebook, and is the preferred social network for business professionals. It...
by Ben Molfetta | Sep 3, 2014
For online marketing to produce desired results and a positive return on investment, businesses must commit to it for the long-term. Online marketing represents a new paradigm; it is a new normal. And it is a journey. Sustainable results will not come in a week or...
by Ben Molfetta | Aug 27, 2014
I’m sure you know from your own prospect list that most qualified leads aren’t ready to “buy now” – they need to be nurtured and educated first. Unfortunately, we often let these opportunities slip through the cracks because they aren’t going to close in the next...
by Ben Molfetta | Aug 22, 2014
What is bounce rate? How do I find out what my site’s bounce rate is? And how do I improve it? These are common questions business owners have when they see a Google Analytics report of their website statistics. If you don’t have Google Analytics installed on your...
by Ben Molfetta | Aug 20, 2014
Securing inbound links from external sources back to your website is crucial for search engine optimization (SEO). It is generally accepted that inbound links have more weight with search engines than the things that you do on your website (on-page optimization)....
