by Ben Molfetta | Jan 21, 2015
Your first goal online is to get found by people who are looking for the products or services you sell. Search engine optimization (SEO) is critical to getting found. If you’re not on the first page of Google results, you’re practically invisible to potential new...
by Ben Molfetta | Jan 9, 2015
In this highly connected world we live in, online marketing is no longer a “nice to have” – it’s a “must-have”. Companies are becoming savvier about using online marketing tactics to drive success – which means competition has never been fiercer. If you want to stay...
by Ben Molfetta | Jan 6, 2015
Significant research has been conducted over the years to determine how buyers are influenced and make decisions. Work by Robert Cialdini on “The Psychology of Influence” and Patrick Renvoise on “Neuromarketing” has provided marketers with valuable insight into what...
by Ben Molfetta | Dec 19, 2014
As yet another year comes to a close, it is a good time to think about priorities for 2015. We encourage you to make online marketing one of those priorities; having a strong online presence is only going to become more critical to your long-term success. If you...
by Ben Molfetta | Nov 14, 2014
Online marketing success requires open, honest and transparent dialogue between businesses and their communities of interest. People won’t hesitate to complement or call out a business online, so you need to be aware of what is being said. You need to weigh in on...
