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Fully Leverage Your Videos with YouTube Advertising

If you are going to put time, money, and effort into creating great videos, you want to make sure they are found and viewed by as many people as possible in your target audience. Videos are excellent, captivating pieces of content that should be promoted and...

Harness Online Marketing to Drive Revenue Growth

How can your business harness the possibilities online marketing has to offer, in such a way that investments in these activities will drive revenue growth? That’s the question every business owner is asking, as the importance and potential of online marketing...

The Online Analytics Process: 3 Simple Steps

Online analytics is a never-ending process. The market and competition don’t stand still, so online marketing tactics must be measured and adjusted to adapt to changing realities. Data collection, reporting, and analysis must be part of your day-to-day activities if...

6 Reasons Why Videos Can Boost Your Content Strategy

Video has become an essential part of any online marketing strategy. Videos attract and engage prospective customer and studies show that search engine rankings and conversion increases when web pages contain videos. But how do you make videos that are compelling to...

8 Types of Engaging Content to Share on Google+

Earlier this week, we blogged about the importance of Google+ in any company’s online marketing strategy. If you missed it, read it here: Warning: Ignore Google+ at Your Peril. Google+ is essential for search engine optimization (SEO) and should not be ignored. You...

Warning: Ignore Google+ at Your Peril

Is your business on Google+? If your answer is “no”, that’s not surprising. Many businesses, both B2C and B2B, either don’t know about Google+ or have decided that it isn’t worth the effort. While Google+ may not be the most popular social network, there is one thing...

10 Rules for Creating Amazing Infographics [Infographic]

Is your organization using infographics? Infographics are the best way to convey complicated information in an easy-to-consume manner. They are one of the most popular types of visual content online because they are appealing, straightforward, and (usually) provide...

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