Core’s Blog

TIMELY Online Marketing INSIGHTS

Want More Sales? Get Marketing Automation

I’m sure you know from your own prospect list that most qualified leads aren’t ready to “buy now” – they need to be nurtured and educated first. Unfortunately, we often let these opportunities slip through the cracks because they aren’t going to close in the next...

The Bounce Rate—Demystified! [Infographic]

What is bounce rate? How do I find out what my site’s bounce rate is? And how do I improve it? These are common questions business owners have when they see a Google Analytics report of their website statistics. If you don’t have Google Analytics installed on your...

Link Building: Critical to Online Marketing Success

Securing inbound links from external sources back to your website is crucial for search engine optimization (SEO). It is generally accepted that inbound links have more weight with search engines than the things that you do on your website (on-page optimization)....

How to Execute an Online Marketing Content Strategy

Fresh, relevant, compelling content is central to all online marketing activities. To be successful online, businesses must commit to becoming content developing organizations. As more consumers and buyers rely on online sources to make purchasing decisions,...

What Is Online Marketing?

There are many terms – Internet marketing, digital marketing, social media marketing – and definitions when it comes to online marketing. We use the following definition: Online marketing is using appropriate, available tools and offering relevant content to engage in...

Are You Optimizing Your Content for Search Engines?

If you have been following our blog, you know that every organization needs to consistently publish quality, relevant content online to have success with Internet marketing. This imperative is continually reinforced by Google updates, as Google increasingly alters its...

Search Engine Optimization Basics [Infographic]

You have probably heard the term “SEO” mentioned a lot lately. And you have likely come to realize if you are not showing up on page one for important searches – searches your prospects are doing to find companies like yours – you are likely missing out on sales...

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