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What Is Online Marketing?

There are many terms – Internet marketing, digital marketing, social media marketing – and definitions when it comes to online marketing. We use the following definition: Online marketing is using appropriate, available tools and offering relevant content to engage in...

Are You Optimizing Your Content for Search Engines?

If you have been following our blog, you know that every organization needs to consistently publish quality, relevant content online to have success with Internet marketing. This imperative is continually reinforced by Google updates, as Google increasingly alters its...

Search Engine Optimization Basics [Infographic]

You have probably heard the term “SEO” mentioned a lot lately. And you have likely come to realize if you are not showing up on page one for important searches – searches your prospects are doing to find companies like yours – you are likely missing out on sales...

3 Important Statistics Every B2B Business Needs to Know

B2B businesses invest in various tactics to generate leads and drive sales; search engine optimization, tradeshows, advertising in industry publications, online advertising, cold calling, referrals… What is often missing is the ability to develop value-based...

Top 4 Business Benefits of Online Content Creation

Top 4 Business Benefits of Online Content Creation

Central to all online marketing activities is fresh, relevant, and compelling content. To be successful online, businesses must commit to becoming content publishing organizations. According to Anne Handley of MarketingProfs: “When content became king, marketers...

Free Online Marketing Self-Audit

Are you doing everything you can to maximize your online results? Take five minutes to find out.

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