TIMELY Online Marketing INSIGHTS
Social Media: Monitoring, Measuring, and Analyzing Your Efforts
Not sold on social media yet? Here are 8 reasons why you must be active on social media and 4 benefits of successful social media marketing. Once you have developed a social media strategy and begun to implement it, you must assess the success of your efforts and...
Top 4 Business Benefits of Online Content Creation
Central to all online marketing activities is fresh, relevant, and compelling content. To be successful online, businesses must commit to becoming content publishing organizations. According to Anne Handley of MarketingProfs: “When content became king, marketers...
New Changes to Google Authorship Appearance on Search Results
Nothing ever remains static in the world of online marketing; it’s important to keep up with ongoing changes to ensure you are optimizing your online marketing efforts. Case in point: Google’s recent announcement that the photos on search results for those using...
Why You Need Online Reviews to Boost Your Bottom Line [Infographic]
Did you know that 81% of buyers are researching larger purchases online before making a buying decision? Did you know that 90% of respondents to a survey by Dimensional Research claimed that reading positive online reviews influenced their buying decision? Did you...
Online Marketing Success Requires Relentless Execution
We are often asked how much on-going work is required to optimize results from online marketing. The answer is: lots! Online marketing is not about building a website and hoping customers will come (in fact, if you build it…they may not come). Success requires...
How to Budget for a Successful Pay-Per-Click Advertising Campaign without Wasting Money
Conducting pay-per-click (PPC) AdWords campaigns on Google can be an essential lead generation strategy for small and medium-sized businesses. It will help you get your company’s name out there, and can help drive traffic to your website before it has a chance to rise...
Game of Social Networks: Which Social Platform is Your Favourite Game of Thrones Character? [Infographic]
The world of Game of Thrones is a brutal, cutthroat chessboard where the various noble houses of Westeros battle and scheme for supremacy. What could that possibly have to do with social media networks? Social media is, relatively speaking, still a very new type of...
The Beginner’s Guide to Blogging for Business: Do I Really Need Images (and What About Copyright)?
You know you need to have a strong online marketing strategy to grow your business. You know that consistently generating quality content is absolutely essential for being found on search engines, and for building credibility with your potential customers. You...
Never Forget: Online Marketing IS Marketing!
Even though online marketing provides a new set of tools and mechanisms to drive revenue growth, it does not mean that Marketing 101 principles should be abandoned. In fact, these principles are every bit as important today for long-term success. Here are some...