Core’s Blog

TIMELY Online Marketing INSIGHTS

Online Marketing Success Requires Relentless Execution

We are often asked how much on-going work is required to optimize results from online marketing. The answer is: lots! Online marketing is not about building a website and hoping customers will come (in fact, if you build it…they may not come). Success requires...

Never Forget: Online Marketing IS Marketing!

Even though online marketing provides a new set of tools and mechanisms to drive revenue growth, it does not mean that Marketing 101 principles should be abandoned.  In fact, these principles are every bit as important today for long-term success. Here are some...

Social Media Rules of Engagement

Social media is an essential element of the online marketing mix. If for no other reason, companies must engage in social media because it impacts search engine results. Other benefits derived by being active on social networks are: more engagement with prospects and...

Why Google+ Local Is Important [Infographic]

Why Google+ Local Is Important [Infographic]

Mobile search is booming. When people look for local businesses on their mobile devices, Google provides relevant results with reviews, photos, contact information, directions and a web site link. Businesses should set up and manage their Google listing to ensure they...

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