TIMELY Online Marketing INSIGHTS
7 Email Marketing Myths Debunked [Infographic]
Email marketing is a powerful tool within an online marketing infrastructure – yet it rarely gets the credit it deserves. A strong email campaign can nurture leads, influence the buying process, increase close rates, generate repeat sales, and optimize customer...
If You Build It… They May Not Come
One of the biggest mistakes we see with small and mid-sized businesses, as it relates to online marketing, is they don’t realize they must engage in relentless, on-going activity to drive meaningful business results. Many are under the impression that if they just...
You Need an Online Marketing Plan
Just because online marketing makes available a new set of tools for engaging target audiences, it does not mean that tried and proven “Marketing 101” principles should be abandoned. Online Marketing success, as with the success of marketing in general, requires a...
Why It Makes Sense to Hire a Digital Marketing Agency [Infographic]
Although the fundamentals of marketing never change, the Internet provides countless new tools to reach different target markets and increase market share. As a result, online marketing should be an integral part of any organization’s business development process....
The Critical Role of Online Marketing Analyst
Analytics is critical to online marketing success; a recent Forbes article has pegged 2014 as the year of digital marketing analytics. Once a web site is built, or social networks are put in place, the work has just begun. On-going analysis of results, and refinement...
10 Tips to Optimize Your Twitter Profile
When you promote your brand and interact with your customers on social media networks, like Twitter, it is essential to strategize before you act. Rather than simply jumping into social media with both feet, smart businesses step back, plan, and use appropriate...
Online Advertising 101
Many online advertising opportunities are available to increase your organization’s visibility, website traffic, and inbound leads. Online advertising complements other online marketing activities, and can be especially helpful in filling a void while search engine...
Mix Up Your Online Marketing Content
Developing and sharing great content is the key to online marketing success. Content is the online currency that allows you to build your reputation as a subject matter expert. When it comes to content, don’t restrict yourself to text on a web page. There are many...
Court Your Customers: Applying the Rules of Dating to Your Online Marketing Strategy
Your business has been around for a while, but you’re just not attracting enough new customers. It’s frustrating, isn’t it? You know they’re out there somewhere, but your approach doesn’t seem to be working. You have a lot to offer, but you just aren’t able to get...