Online marketing offers access to an unprecedented amount of analytical data. The ability to closely monitor key performance metrics, in real-time, allows us to fine-tune search engine optimization (SEO) practices, test email campaigns, adjust online advertising...
Many businesses now use pay-per-click (PPC) advertising as part of an online marketing strategy to generate traffic and inbound leads. PPC is a great way to enhance your business’s visibility, especially if you’re not on the first page for organic search results. You...
Creating and implementing a social media plan should be a core component of your online marketing strategy. Doing so lets you reach new audiences and interact with them on a personal level. Strategic social media activity also complements search engine optimization...
You know the hashtag. It’s the # sign before phrases or words, usually on social media (although sometimes you’ll see it on a T-shirt or a blog title…like this one!). Their purpose on social media is to categorize content and connect people who are talking about the...
When we made a business decision to specialize in online marketing five years ago, we also made a bet that Search Engine Optimization (SEO) would evolve from being “technical-driven” to “marketing-driven”. As marketing strategists, we believed producing valuable,...
![The 14 Most Important Online Marketing Metrics [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2015/04/14-Most-Important-Metrics-to-Focus-in-Your-Digital-Marketing-Campaign-1-850x675.jpg)
![What You Need to Know about #Hashtags [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2015/03/Hashtag1-1.png)
