TIMELY Online Marketing INSIGHTS
Why Blogging is Good for Your Business
In order for your online marketing efforts to produce tangible results, you must commit to developing a content strategy and to becoming a content developing organization. Blogging is central to an effective online content strategy. Does your business have a company...
6 Lessons to Make the Most of LinkedIn – Inc.
LinkedIn is a popular social network that is targeted primarily to business professionals. It’s ideal for B2B networking in particular, but everyone can benefit from properly leveraging their LinkedIn presence. You may already be using LinkedIn. But are you using it...
![4 Ways to Maximize Email Marketing Results [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2013/10/email-marketing-1.jpg)
4 Ways to Maximize Email Marketing Results [Infographic]
Email marketing, when executed strategically, is a very effective communication vehicle within the online marketing mix. Many business owners and executives are skeptical about the power of email marketing. However, study after study confirms it is still one of the...
5 Real Reasons Why Prospects Aren’t Filling Out Your Web Forms
Converting online searchers into prospects who identify themselves is critical to online marketing success. It’s not enough to simply drive web site traffic – you need to convert! So, you have created a form on your website for prospects to opt-in to your email...
8 Reasons Why You Must Be Active on Social Media
Business owners and executives often ask if social media is really necessary for business development purposes. The answer is an unequivocal “yes”. Here are eight reasons why you should make social media an integral component of your online marketing mix. Brand...
How Google’s Hummingbird Update Affects Your Company’s Website Ranking
Google has, yet again, updated its search engine ranking algorithm. The new update is called “Hummingbird” and is one of the most important changes in Google’s search engine since 2010. Hummingbird was created to respond to the increasing trend of “long tail...
The Case for Lead Nurturing
Your online marketing strategy must support each element of the business development process, including when prospects are in the “investigation phase”. The best way to increase close rates and shorten sales cycles is to educate prospects while they are researching...
How to Use Online Marketing to Optimize Your Customer Base
An effective online marketing strategy must include all elements of the business development process, including post-sales. However, most businesses simply do not pay enough attention to one of their most valuable assets – their customer base. Maintaining consistent...
Core Online Marketing Featured in the Mississauga Board of Trade Magazine
We are pleased that one of our articles was published in the Mississauga Board of Trade’s (MBOT) bi-monthly magazine. MBOT is the chamber of commerce for the city of Mississauga. They strive to create a thriving, innovative business community within Mississauga,...