Mobile search is booming. When people look for local businesses on their mobile devices, Google provides relevant results with reviews, photos, contact information, directions and a web site link. Businesses should set up and manage their Google listing to ensure they...
Optimizing your website for search engines is one of the most important parts of an effective online marketing strategy. If search engines don’t rank your website well, potential customers will not find your business online through search – and to those prospects, you...
Search engine optimization (SEO) is essential for being found online by your prospects. While there are many ways to improve your search engine rankings and conversion rates, using Google Authorship has quickly become one of the most important tactics. What is Google...
Link building is a crucial component of any online marketing strategy. When other websites link to your website, it sends important signals to Google (and other search engines) that your website is credible, authoritative, and relevant. Link building, or off-page...
Google+, Google’s social network, allows users to form “Communities”. Essentially, Communities are forums for groups of people to talk about and share information about specific topics. Communities are formed around a common interest or hobby, allowing Google+ users...
Being active on Google+ is one of the best ways to build your online presence. Google+ has over 400 million users worldwide and is rapidly becoming a dominant social networking platform. More importantly, Google+ is Google’s social layer for all of its online...