Link Building: Critical to Online Marketing Success

Securing inbound links from external sources back to your website is crucial for search engine optimization (SEO). It is generally accepted that inbound links have more weight with search engines than the things that you do on your website (on-page optimization)....

Are You Optimizing Your Content for Search Engines?

If you have been following our blog, you know that every organization needs to consistently publish quality, relevant content online to have success with Internet marketing. This imperative is continually reinforced by Google updates, as Google increasingly alters its...
Why Google+ Local Is Important [Infographic]

Why Google+ Local Is Important [Infographic]

Mobile search is booming. When people look for local businesses on their mobile devices, Google provides relevant results with reviews, photos, contact information, directions and a web site link. Businesses should set up and manage their Google listing to ensure they...
5 Search Engine Optimization Trends You Need to Know

5 Search Engine Optimization Trends You Need to Know

Optimizing your website for search engines is one of the most important parts of an effective online marketing strategy. If search engines don’t rank your website well, potential customers will not find your business online through search – and to those prospects, you...