When we made a business decision to specialize in online marketing five years ago, we also made a bet that Search Engine Optimization (SEO) would evolve from being “technical-driven” to “marketing-driven”. As marketing strategists, we believed producing valuable,...
Your first goal online is to get found by people who are looking for the products or services you sell. Search engine optimization (SEO) is critical to getting found. If you’re not on the first page of Google results, you’re practically invisible to potential new...
Search engine optimization (SEO) is an extremely important element of any successful online marketing strategy. However, the way you go about making sure you are found online when people search for what you do has changed over the years. It used to be a...
Is your business on Google+? If your answer is “no”, that’s not surprising. Many businesses, both B2C and B2B, either don’t know about Google+ or have decided that it isn’t worth the effort. While Google+ may not be the most popular social network, there is one thing...
Are local customers important to your business? If they are, you can’t afford to miss out on local search opportunities. When people in your area search for what you do – whether they are gathering information to make a decision while at home or currently on-the-go...
Securing inbound links from external sources back to your website is crucial for search engine optimization (SEO). It is generally accepted that inbound links have more weight with search engines than the things that you do on your website (on-page optimization)....