These days, search engine optimization (SEO) is not for the faint of heart. As Google continues to refine its algorithm, the path to ranking well in search has become increasingly complex. You can’t simply slap a bunch of keywords on a page and expect to rank well....
Local search engine optimization (SEO) is all about making sure people in your geographical area find your business when they search online. These are potential customers – you need to be found for these local search queries and make it easy for them to contact...
Getting found online can be difficult for small and midsized businesses. We are often asked; “How can I compete with the big guys who have so much more time and money to spend on their online activities?” The good news is you don’t have to compete with the bigger...
Creating and implementing a social media plan should be a core component of your online marketing strategy. Doing so lets you reach new audiences and interact with them on a personal level. Strategic social media activity also complements search engine optimization...
When we made a business decision to specialize in online marketing five years ago, we also made a bet that Search Engine Optimization (SEO) would evolve from being “technical-driven” to “marketing-driven”. As marketing strategists, we believed producing valuable,...
Your first goal online is to get found by people who are looking for the products or services you sell. Search engine optimization (SEO) is critical to getting found. If you’re not on the first page of Google results, you’re practically invisible to potential new...