How to Rank Well on Google with the “Panda” Update
Your first job online is to “get found”. This means that prospects and customers must be able to find your website when they are searching for what you do. Otherwise, you don’t get the chance to compete for their business. Ranking well on search engines, in particular...
Buyer Beware! Avoid Online Marketers Using “Black Hat” Tactics
In our initial buyer beware article, we recommended that you stay away from online marketing service providers that use “black hat” search engine optimization (SEO) tactics. What Are “Black Hat” Tactics? As search engines refine their algorithms, they continue to get...
7 Reasons Your Website Isn’t Doing Well in Search Ranking Results
These days, search engine optimization (SEO) is not for the faint of heart. As Google continues to refine its algorithm, the path to ranking well in search has become increasingly complex. You can’t simply slap a bunch of keywords on a page and expect to rank well....
5 Reasons Local SEO Is Becoming Increasingly Important
Local search engine optimization (SEO) is all about making sure people in your geographical area find your business when they search online. These are potential customers – you need to be found for these local search queries and make it easy for them to contact...