5 Search Engine Optimization Trends You Need to Know
Optimizing your website for search engines is one of the most important parts of an effective online marketing strategy. If search engines don’t rank your website well, potential customers will not find your business online through search – and to those prospects, you...
How to Set Up Google Authorship (And Boost Your SEO!)
Search engine optimization (SEO) is essential for being found online by your prospects. While there are many ways to improve your search engine rankings and conversion rates, using Google Authorship has quickly become one of the most important tactics. What is Google...
5 Things to Know about Link Building (Hint: It’s Not the Same as Content Marketing)
Link building is a crucial component of any online marketing strategy. When other websites link to your website, it sends important signals to Google (and other search engines) that your website is credible, authoritative, and relevant. Link building, or off-page...
Use Google+ Communities in Your Online Marketing Efforts
Google+, Google’s social network, allows users to form “Communities”. Essentially, Communities are forums for groups of people to talk about and share information about specific topics. Communities are formed around a common interest or hobby, allowing Google+ users...