Content is the currency for online marketing success. You need relevant, sought-after, compelling content to boost search engine rankings and to develop credibility with prospects and influencers. Blogging should be an important part of any online content strategy....
Video has become a powerful tool for businesses to market products and services, making it critical for your content strategy to incorporate this medium. With a well thought out strategy, video marketing has the potential to: Improve search engine ranking. Google...
Content marketing is the central component of any effective online marketing strategy. For your online marketing activities to have an impact, you must commit to frequent and on-going development and distribution of content such as blogs, emails, videos, whitepapers,...
If you are engaging in online marketing, then you understand the importance of content. But you may not be sure about how frequently you should be blogging and emailing in order to generate results with prospects and search engines. The first point is that you must be...
Many businesses don’t realize how critical continuous content development is to achieving online marketing goals. Content must be central to any online marketing strategy; on-going content creation and distribution is the first thing you must commit to if you want...
There are tangible business benefits to be derived from ongoing content development and distribution, including: Lead generation: Valuable content drives traffic to your website – some of this traffic will turn into qualified leads. Higher Close Rates: If your content...