Email marketing has existed since the Internet’s birth, acting as an effective method of sending targeted messages to key audiences. However, optimizing email campaigns is becoming an increasingly strategic priority, as businesses aim to generate and nurture more...
Pay per click advertising, commonly known as PPC, is an effective way to market your business online. PPC is just like it sounds; you create an online ad and you pay when people click on that ad. Those clicks lead to your website, or wherever you have targeted for...
Social media is a critical element within an online marketing strategy as these networks can be used to create brand awareness and credibility. Two social networks that have been receiving more attention lately are Instagram and Pinterest. These are photo- and...
Video has become a powerful tool for businesses to market products and services, making it critical for your content strategy to incorporate this medium. With a well thought out strategy, video marketing has the potential to: Improve search engine ranking. Google...
Content marketing is the central component of any effective online marketing strategy. For your online marketing activities to have an impact, you must commit to frequent and on-going development and distribution of content such as blogs, emails, videos, whitepapers,...