The importance of social media in influencing perceptions during the buying journey continues to increase, with 75% of B2B buyers using social media to research products or services they are interested in. Prospects are using their social networks in a range of ways...
The age of digital disruption is rapidly changing the habits of both buyers and businesses – including how they interact with each other. Based on various studies, today’s typical buying journey has a significant online component – anywhere from 50% to 100% of the...
The rapidly changing technological landscape is causing “digital disruption” and has changed the habits of buyers – compelling companies to adapt and shift the way we all do business. Studies show that up to 60% of a buyer’s decision-making journey occurs online,...
Black Friday 2016 was the first ever billion-dollar online shopping day in North America. With mobile devices like smartphones and tablets driving more of these online searches and sales than ever before, your business needs to be prepared to make the most of the...
I’m not referring to Arthur Miller’s 1949 play about Willy Loman’s shattered dreams. Rather, because of changing buyer behaviour, prospects are less willing to engage with salespeople – which according to a Forrester Research study, will result in “1 million US B2B...
![Death of a Salesman [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2017/01/salesperson-1.png)