Google’s AdWords pay-per-click (PPC) advertising allows businesses to bid for their ad to show up in search results for relevant keywords. As the name suggests, you only pay if searchers actually click on your ad, which links to a designated landing page on your site....
More products are being sold online than ever before, by both B2B and B2C companies. This trend will continue as buyers get increasingly comfortable with purchasing online and more businesses incorporate e-commerce into their sales model. Businesses that sell – or...
Ongoing content development is a must for online success. Your target customers are scouring the internet for the latest and greatest information that will help them make informed buying decisions. Up-to-date content establishes you as an industry authority and...
Technology is creating opportunities in many industries – while also wreaking havoc. Leading-edge companies are making strategic use of technology to innovate and differentiate by creating increased value for prospects and customers. They’re also using technology to...
Did you know that you could be missing out on up to 80% of your sales opportunities due to poor lead nurturing? This stat comes from MarketingSherpa, a research firm that specializes in tracking what works and what doesn’t in marketing. Nurtured leads are far more...