TIMELY Online Marketing INSIGHTS
How to Rank Well on Google with the “Panda” Update
Your first job online is to “get found”. This means that prospects and customers must be able to find your website when they are searching for what you do. Otherwise, you don’t get the chance to compete for their business. Ranking well on search engines, in particular...
Buyer Beware! Don’t Invest in a Website that Doesn’t Support Your Business Objectives
The goal of our buyer beware series is to help business owners make informed business decisions when it comes to online marketing. Previously, we have released a general warning about some online marketers engaging in questionable practices, as well as a blog about...
Small Businesses Need a Strong Online Presence – The Washington Post
Small businesses need a strong online presence. It’s no longer a “nice to have”. If you aren’t doing the right things online, you are likely falling behind your competitors. A recent article in The Washington Post discusses this very point - with statistics that...
Buyer Beware! Avoid Online Marketers Using “Black Hat” Tactics
In our initial buyer beware article, we recommended that you stay away from online marketing service providers that use “black hat” search engine optimization (SEO) tactics. What Are “Black Hat” Tactics? As search engines refine their algorithms, they continue to get...
7 Reasons Your Website Isn’t Doing Well in Search Ranking Results
These days, search engine optimization (SEO) is not for the faint of heart. As Google continues to refine its algorithm, the path to ranking well in search has become increasingly complex. You can’t simply slap a bunch of keywords on a page and expect to rank well....
Online Marketing Frequently Asked Questions: How Much Should I Budget for Online Marketing?
Business owners are increasingly recognizing that a strong online presence – and taking advantage of the possibilities offered by online marketing – is a business imperative. What is driving this realization? Firstly, business owners are seeing that the way prospects...
Buyer Beware! Some Online Marketers Engaging in Questionable Practices
When we decided to specialize in providing online marketing services five years ago, we made a conscious decision to do it in a marketing-driven way. To us it wasn’t about “gaming” the search engines or about quick hits. It was about using these powerful new...
How to Optimize Email Marketing
Email marketing has existed since the Internet’s birth, acting as an effective method of sending targeted messages to key audiences. However, optimizing email campaigns is becoming an increasingly strategic priority, as businesses aim to generate and nurture more...
Online Marketing Frequently Asked Questions: What Is Pay per Click Advertising?
Pay per click advertising, commonly known as PPC, is an effective way to market your business online. PPC is just like it sounds; you create an online ad and you pay when people click on that ad. Those clicks lead to your website, or wherever you have targeted for...