TIMELY Online Marketing INSIGHTS
Buyer Beware! Avoid Online Marketers Using “Black Hat” Tactics
In our initial buyer beware article, we recommended that you stay away from online marketing service providers that use “black hat” search engine optimization (SEO) tactics. What Are “Black Hat” Tactics? As search engines refine their algorithms, they continue to get...
7 Reasons Your Website Isn’t Doing Well in Search Ranking Results
These days, search engine optimization (SEO) is not for the faint of heart. As Google continues to refine its algorithm, the path to ranking well in search has become increasingly complex. You can’t simply slap a bunch of keywords on a page and expect to rank well....
Online Marketing Frequently Asked Questions: How Much Should I Budget for Online Marketing?
Business owners are increasingly recognizing that a strong online presence – and taking advantage of the possibilities offered by online marketing – is a business imperative. What is driving this realization? Firstly, business owners are seeing that the way prospects...
Buyer Beware! Some Online Marketers Engaging in Questionable Practices
When we decided to specialize in providing online marketing services five years ago, we made a conscious decision to do it in a marketing-driven way. To us it wasn’t about “gaming” the search engines or about quick hits. It was about using these powerful new...
How to Optimize Email Marketing
Email marketing has existed since the Internet’s birth, acting as an effective method of sending targeted messages to key audiences. However, optimizing email campaigns is becoming an increasingly strategic priority, as businesses aim to generate and nurture more...
Online Marketing Frequently Asked Questions: What Is Pay per Click Advertising?
Pay per click advertising, commonly known as PPC, is an effective way to market your business online. PPC is just like it sounds; you create an online ad and you pay when people click on that ad. Those clicks lead to your website, or wherever you have targeted for...
What are Pinterest and Instagram?
Social media is a critical element within an online marketing strategy as these networks can be used to create brand awareness and credibility. Two social networks that have been receiving more attention lately are Instagram and Pinterest. These are photo- and...
![The Video Marketing Cheat Sheet [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2015/08/video_marketing_cheat_sheet_1430838546-1.png)
The Video Marketing Cheat Sheet [Infographic]
Video has become a powerful tool for businesses to market products and services, making it critical for your content strategy to incorporate this medium. With a well thought out strategy, video marketing has the potential to: Improve search engine ranking. Google...
How to Develop and Execute a Content Strategy
Content marketing is the central component of any effective online marketing strategy. For your online marketing activities to have an impact, you must commit to frequent and on-going development and distribution of content such as blogs, emails, videos, whitepapers,...