TIMELY Online Marketing INSIGHTS
Google is Boosting Its Mobile-Friendly Algorithm. Is Your Website Ready?
Last year – for the first time ever – queries coming from mobile devices surpassed those coming from desktops. This May, Google will be updating its mobile-friendly algorithm, making it increasingly important for businesses to optimize their websites for mobile...
Why Business Owners and Executives Should Be On Social Media
Social media should be part of any organization’s online marketing mix. The strategic use of social platforms can significantly expand your company’s reach, give you access to new audiences, enhance your credibility, and allow you to engage with prospects and...
What Google’s Removal of Side Ads Means for Online Marketers
Pay-per-click (PPC) advertising can be an effective part of an online marketing strategy. It can boost your business’s visibility and generate inbound leads, particularly if you’re launching a new initiative or want to drive traffic to a page not ranking well with...
![How to Craft a Perfect Blog [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2016/02/Crafting-the-perfect-blog-300x171-2-1.png)
How to Craft a Perfect Blog [Infographic]
Content is the currency for online marketing success. You need relevant, sought-after, compelling content to boost search engine rankings and to develop credibility with prospects and influencers. Blogging should be an important part of any online content strategy....
How to Rank Well on Google with the “Panda” Update
Your first job online is to “get found”. This means that prospects and customers must be able to find your website when they are searching for what you do. Otherwise, you don’t get the chance to compete for their business. Ranking well on search engines, in particular...
Buyer Beware! Don’t Invest in a Website that Doesn’t Support Your Business Objectives
The goal of our buyer beware series is to help business owners make informed business decisions when it comes to online marketing. Previously, we have released a general warning about some online marketers engaging in questionable practices, as well as a blog about...
Small Businesses Need a Strong Online Presence – The Washington Post
Small businesses need a strong online presence. It’s no longer a “nice to have”. If you aren’t doing the right things online, you are likely falling behind your competitors. A recent article in The Washington Post discusses this very point - with statistics that...
Buyer Beware! Avoid Online Marketers Using “Black Hat” Tactics
In our initial buyer beware article, we recommended that you stay away from online marketing service providers that use “black hat” search engine optimization (SEO) tactics. What Are “Black Hat” Tactics? As search engines refine their algorithms, they continue to get...
7 Reasons Your Website Isn’t Doing Well in Search Ranking Results
These days, search engine optimization (SEO) is not for the faint of heart. As Google continues to refine its algorithm, the path to ranking well in search has become increasingly complex. You can’t simply slap a bunch of keywords on a page and expect to rank well....