TIMELY Online Marketing INSIGHTS
Local Inventory Ads – The New Google Ad Coming Soon for Retail Businesses
If you own a B2C business with a physical store, you need to get ready for Google’s new type of ad: local inventory ads. These ads will be a great way to drive nearby customers to your physical store location. What Are Local Inventory Ads? Local inventory ads will let...
Everything Business Owners Need to Know About Ranking for Local Search [Infographic]
Are local customers important to your business? If they are, you can’t afford to miss out on local search opportunities. When people in your area search for what you do – whether they are gathering information to make a decision while at home or currently on-the-go...
B2B Businesses Use Online Marketing to Generate Inbound Leads
Are you using online marketing to generate inbound leads? More and more businesses are investing in creating blogs, engaging in social networking, optimizing their websites, and executing other online marketing activities with the overriding objective of generating...
7 Online Marketing Deadly Sins
When we speak publicly about online marketing, the first question I ask is: “Is online marketing a priority?” And without fail, nine out of ten people in the audience say “yes”. I think we can all agree that for businesses to thrive in the coming years it will be...
You Need to Start Advertising Your Christmas Products Online NOW!
If you sell products to consumers, then you know that Christmas is critically important for sales. So when should you start your online advertising campaigns, such as Pay-per-Click (PPC), to promote products for Christmas? The answer, according to the data referenced...
How to Get Started with Facebook Advertising
When it comes to social media marketing platforms for small and mid-sized businesses, Facebook often makes sense as part of the mix. Facebook offers a number of benefits; it can help you get your name and product exposed to larger audiences, it can help drive traffic...
Tips to Get Your Posts Right on the Top 5 Social Networks
Are you committed to using social media as part of your online marketing strategy? If you are (and you should be), you shouldn’t just use the same standard message when you share your content across social networking platforms. Each one works differently – and how you...
How to Optimize Your Exposure on LinkedIn Using the Publishing Feature
You are probably on LinkedIn, especially if you’re a B2B company. If you’re not, the first step is to sign up – now! LinkedIn has a 3X higher visitor-to-lead conversion rate than Twitter or Facebook, and is the preferred social network for business professionals. It...
Online Marketing: Just Do It!
For online marketing to produce desired results and a positive return on investment, businesses must commit to it for the long-term. Online marketing represents a new paradigm; it is a new normal. And it is a journey. Sustainable results will not come in a week or...