TIMELY Online Marketing INSIGHTS
B2B Businesses Use Online Marketing to Generate Inbound Leads
Are you using online marketing to generate inbound leads? More and more businesses are investing in creating blogs, engaging in social networking, optimizing their websites, and executing other online marketing activities with the overriding objective of generating...
7 Online Marketing Deadly Sins
When we speak publicly about online marketing, the first question I ask is: “Is online marketing a priority?” And without fail, nine out of ten people in the audience say “yes”. I think we can all agree that for businesses to thrive in the coming years it will be...
You Need to Start Advertising Your Christmas Products Online NOW!
If you sell products to consumers, then you know that Christmas is critically important for sales. So when should you start your online advertising campaigns, such as Pay-per-Click (PPC), to promote products for Christmas? The answer, according to the data referenced...
How to Get Started with Facebook Advertising
When it comes to social media marketing platforms for small and mid-sized businesses, Facebook often makes sense as part of the mix. Facebook offers a number of benefits; it can help you get your name and product exposed to larger audiences, it can help drive traffic...
Tips to Get Your Posts Right on the Top 5 Social Networks
Are you committed to using social media as part of your online marketing strategy? If you are (and you should be), you shouldn’t just use the same standard message when you share your content across social networking platforms. Each one works differently – and how you...
How to Optimize Your Exposure on LinkedIn Using the Publishing Feature
You are probably on LinkedIn, especially if you’re a B2B company. If you’re not, the first step is to sign up – now! LinkedIn has a 3X higher visitor-to-lead conversion rate than Twitter or Facebook, and is the preferred social network for business professionals. It...
Online Marketing: Just Do It!
For online marketing to produce desired results and a positive return on investment, businesses must commit to it for the long-term. Online marketing represents a new paradigm; it is a new normal. And it is a journey. Sustainable results will not come in a week or...
Want More Sales? Get Marketing Automation
I’m sure you know from your own prospect list that most qualified leads aren’t ready to “buy now” – they need to be nurtured and educated first. Unfortunately, we often let these opportunities slip through the cracks because they aren’t going to close in the next...
The Bounce Rate—Demystified! [Infographic]
What is bounce rate? How do I find out what my site’s bounce rate is? And how do I improve it? These are common questions business owners have when they see a Google Analytics report of their website statistics. If you don’t have Google Analytics installed on your...