There’s been a lot of hype about social media over the past several years. And a lot of skepticism and debate amongst business owners regarding the merits of social media as it relates to driving revenue growth. We hear the comments; “I don’t want to tweet about...
Job one for any online marketing strategy is to get found. This requires well thought out and executed Search Engine Optimization (SEO) activities based on principles established by search engines; primarily Google, Yahoo and Bing. The search engines require you to...
In the early days of the Internet, a website was a “nice to have” and nothing more than an electronic brochure. How things have changed! Your website is now critical to your online marketing success, and must be optimized to do a number of things....
What is online marketing – and why should you care? Simply put, online marketing is the use of appropriate, available electronic tools to make sure your business gets found, to build credibility with qualified prospects, to have the best possible chance of...
If you ask 10 people to define marketing, you’ll get 10 different answers. So let’s start with what marketing is NOT: something you cut from the budget when your results are below plan, a creative process, advertising, black magic, a necessary evil….and...
