Email marketing, when executed strategically, is a very effective communication vehicle within the online marketing mix. Many business owners and executives are skeptical about the power of email marketing. However, study after study confirms it is still one of the...
Converting online searchers into prospects who identify themselves is critical to online marketing success. It’s not enough to simply drive web site traffic – you need to convert! So, you have created a form on your website for prospects to opt-in to your email...
Business owners and executives often ask if social media is really necessary for business development purposes. The answer is an unequivocal “yes”. Here are eight reasons why you should make social media an integral component of your online marketing mix. Brand...
Google has, yet again, updated its search engine ranking algorithm. The new update is called “Hummingbird” and is one of the most important changes in Google’s search engine since 2010. Hummingbird was created to respond to the increasing trend of “long tail...
Your online marketing strategy must support each element of the business development process, including when prospects are in the “investigation phase”. The best way to increase close rates and shorten sales cycles is to educate prospects while they are researching...
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