B2B businesses invest in various tactics to generate leads and drive sales; search engine optimization, tradeshows, advertising in industry publications, online advertising, cold calling, referrals… What is often missing is the ability to develop value-based...
Not sold on social media yet? Here are 8 reasons why you must be active on social media and 4 benefits of successful social media marketing. Once you have developed a social media strategy and begun to implement it, you must assess the success of your efforts and...
Central to all online marketing activities is fresh, relevant, and compelling content. To be successful online, businesses must commit to becoming content publishing organizations. According to Anne Handley of MarketingProfs: “When content became king, marketers...
Nothing ever remains static in the world of online marketing; it’s important to keep up with ongoing changes to ensure you are optimizing your online marketing efforts. Case in point: Google’s recent announcement that the photos on search results for those using...
Did you know that 81% of buyers are researching larger purchases online before making a buying decision? Did you know that 90% of respondents to a survey by Dimensional Research claimed that reading positive online reviews influenced their buying decision? Did you...
